Style matters: euphemisms

Some euphemisms are popping up in copy again. A reminder: A euphemism is a substitution of language that is vague and less direct for another that may seem too harsh, blunt or offensive. Use precise and neutral words that neither taint nor varnish with loaded meanings.  

This week we used the word “perished” instead of more direct words to describe a young boy’s death. Stronger words might have been “killed,” “died” or “burned to death.”

No, these aren’t pleasant thoughts and some readers could be turned off. But on the other hand, maybe it would help raise awareness for volunteer fire departments that are strapped for funds.  

In a gruesome story this week, I heard the words broadcast, “commit cannibalism.” This is euphemistic in a number of ways. It is a “back formation,” meaning it is a word form derived from a verb that was derived from a noun (cannibal > cannibalize > commit cannibalism.) Thus, we removed the reader three times from the true meaning of the word.

The Associated Press Friday wrote: “Authorities have said Underwood intended to eat her corpse. Not nice imagery, but neither is what the suspect did to the 10-year-old girl.” Euphemisms are frequently used to escape the idea of death. However, the best writers use “died,” not “passed away.” Likewise, we should write “buried,” or “cremated,” not “laid to rest.” Say, “ Three children survive,” not “He leaves behind three children.”

“Fallen soldier” has been used so many times recently it has become cliché, which means it has lost its impact as a description. We should try to use direct, but original language when possible. If not, go for the direct.

The views expressed here are mine alone and do not necessarily reflect the views of my employer. - Rusty Lang