|
Dayton
Daily News Assistant Managing Editor John Erickson discussed
ways to produce stories that engage readers during a Cox
Academy session at The AJC.
(Originally
published in the October 2006 issue of the Cox Academy Training
Newsletter.)
|
|
Watchdog Journalism
Here are stories
that grab attention
Dayton
Daily News Assistant Managing
Editor John Erickson presented a session to The Atlanta Journal-Constitution
staff that focused on watchdog journalism and how to write stories
that get readers’ attention.
Erickson distributed
a list of watchdog stories that can be done in any community, big or
small. Here is a sampler of those story ideas.
- Non-profits.
Non-profits aren’t supposed to be about money, but some
of their executives are paid like corporate CEOs. Compile a list
of the top wage-earners among non-profit corporations
and rank them.
- School
superintendent salaries.
How much do superintendents make? Who gets
a car allowance? What other perks do they get?
- City credit cards.
We found a city manager who was using a city credit
card to charge meals, drinks and who knows what else at an area strip
club. To top it off, he claimed he was dining with a host of prominent
local officials. Find out who uses the city credit cards and ask
for their expense forms.
- State fair finances.
Many state fairs are economic
losers, but Georgia isn’t one of them, according to a recent story in the New
York Times. Do a “fair by the numbers” and count more than the number of food items on a stick.
- DNA.
Every state has a DNA database that compares known offender
profiles with the available forensic evidence. It’s been used to both convict and free suspects.
Examine how it’s been used in your state and who’s gotten off.
- Unpaid parking fines.
With cities everywhere strapped for cash you’d think this would be a ready source of revenue. But the Dallas Morning News last year found the
city hadn’t collected something like $40 million in unpaid parking fines. Find out who isn’t paying the fines and what the city is
doing about it. In Dallas’ case, two businesses owed more than $100,000.
- Campus crime.
Another one of those can’t-miss ones. Crime rates are dropping almost everywhere. What about
on college campuses in your area?
- Executive pay.
Type in www.sec.gov. Each March companies have to file their 10Ks from the previous
year. Be sure to include all stock options, deferred compensation and bonuses. For
example, the president of Key Bank in our town received a salary of
$950,000, but a total compensation package of nearly $5 million.
|