Steve Buttry, Writing
Coach/National Correspondent, Omaha World-Herald, offers tips
for
reporters on how to juggle daily news duties with longer term
enterprise.
Questions? Call Steve at (402)444-1345.
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Juggling Daily News
with Enterprise
Manage your time.
Cut down
on the distractions, on the things that waste time, or take up too much
time in your day. It requires discipline, but it will pay off in more
time to produce enterprise stories.
Manage the size
of your daily load.
Daily news will expand to fill up all day every day if you let it. Ask
which stories can be dropped or cut down to briefs to provide more time
to pursue better enterprise stories. Don't sacrifice important news. You
shouldn't have to choose between enterprise stories and important news.
Consider whether incremental advancements on continuing stories can be
handled with briefs or phone calls or not at all. Can a meeting of marginal
news value be ignored or handled with a phone call or two before or after
the fact?
Manage the scope
and pace of your enterprise load.
Map out your plan early, spelling out goals, avenues of inquiry, possible
timetables for steady progress. But realize you have to be flexible. You'll
find angles you didn't anticipate. Breaking news will intrude more than
you had hoped. Some tasks will take longer than you had anticipated. Set
goals for completion of key tasks, and update those goals as delays occur.
Don't look at the long-term story as one huge daunting task, but as a
series of feasible tasks. Decide whether you should cut the job down to
a more reasonable size.
Communicate with
your editors about your management plans.
Let the editors know which daily stories you propose letting slide and
what the trade-off is. Negotiate the enterprise plan and timetable with
your editors and let them know as adjustments are necessary.
Sell your editors
on your enterprise stories.
Write a detailed proposal telling the editor what you will be pursuing
and what you expect or hope to find. Keep the editor posted on your findings
and changes in your plans. If your editor knows specifically what you're
pursuing and finding, she will be more helpful in giving you time to work
on the enterprise story.
Make your enterprise
stories newsy and specific.
Look for matters in your daily coverage that need deeper examination.
If you tell your editor you want to take a look at state road contracts,
he might tell you that's an interesting story that maybe you should pursue
someday. If you tell the editor you want to look into the bid that was
awarded this week to a contractor who made huge contributions to the governor's
campaign, the editor might help you clear some time to pursue the story
now.
Stay flexible.
A big breaking news story will and should throw your enterprise plan out
of whack. That's OK. You're in the news business and that's an important
part (and usually a fun part) of the business. Adjust the plan and keep
pursuing the enterprise goals.
Stay firm.
Whenever possible, don't let the marginal stories throw your enterprise
plan out of whack. Seek permission from your editors to let low-priority
stories slide. Become efficient at dealing quickly with the low-priority
stories. And return ASAP to the enterprise story.
Spend at least
an hour each day on enterprise.
Do your enterprise work early in the day when possible, before daily demands
become too pushy. If your deadlines come early in your day, plan to spend
at least an hour on enterprise right after deadline. An hour a day gives
you a chance to make steady progress on the long-term goal. It also will
give the enterprise story momentum that sometimes will help you demand
more time for it.
Be realistic.
Don't take on a project that you'll never have time to complete. Cut it
down to size. Do it in phases. Do part of the grand project this year,
another part next year if it's still as pressing.
Don't get discouraged.
Working on long-range stories is always frustrating. It's doubly so when
you have to juggle a project with daily duties. It's also rewarding. Persist
until you reach the reward.
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