The
issue of newsroom retention is especially acute with minorities,
who have historically been far less represented in U.S. newsrooms
than they are in the population. Leslie
Ansley, Director of Newsroom Operations at the Raleigh News
& Observer, offers these tips for retaining minority journalists.
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Retaining minority
journalists
Newsroom retention,
like retention in all industries, is an increasingly challenging issue
as labor pools and average tenures shrink in the face of expanding demand
for journalistic skills. The retention issue is especially acute with
minorities, who have historically been far less represented in U.S. newsrooms
than they are in the population. Here are ten tips for retaining minority
journalists.
- Be honest. Don't
ignore the fact that you're specifically targeting people of color.
Be upfront about why you think diversity's important, and what it is
you hope this new hire will bring to your organization.
- Be a mentor, or
assign one. A mentor doesn't have to be of the same ethnic background,
but if the new hire is "the first" or "the only," then it's smarter
to link him or her with someone of a similar heritage. Again, that person
should commit to being available day or night. It could be someone on
staff or elsewhere in the company. Having a kindred spirit can make
all the difference in the world.
- Check in regularly.
"How're things going?" "Anything we need to talk about?" This shows
you care, are actually thinking about the new hire's well-being. There
will be problems, most of which you may never know about, but will affect
mood and behavior. When you're one of only a handful in town, going
to work each day can seem like running a gauntlet, but it's not something
to share with coworkers, especially those who look like the people causing
you the most grief. So what if you get the generic "everything's fine"?
It's important to continue asking.
- Be sure to include
the new hire in staff outings, etc. It's easy to fall back into the
regular lunch or after-work routines, excluding the newcomer. Keep extending
invitations, even if turned down two or three times. This business is
full of introverts. Don't mistake shyness, or nervousness, for stand-offishness.
Better yet, find out what the new person is doing the next weekend,
and invite yourself along.
- Expand your recruiting
network. How many include people who mirror those you seek to hire?
Don't be shy or hesitant about cold-calling someone and asking for "a
black female business reporter who's covered banking and personal finance."
Sheepishness is so last-century. Build those contacts, incorporate them
into your network of potential mentors for your new hires. And rely
on them to help explain those elusive cultural nuances.
- Be loud and clear
about expectations. This, of course, is good for everyone, but common
beliefs hold that managers have lowered the bar/expectations in order
to get people of color. This is all about setting a tone of fairness
and equality, and the more public the declaration, the better.
- Cultivate team
behavior, team-think. This is about building relationships, the whole
"only as strong as the weakest link" thing. Feeling a part of a team
creates a sense of responsibility, belonging, later loyalty.
- Be smart about
cultural differences. There are many that cause frequent disconnects,
especially when it comes to social interaction. What you may think as
getting to know someone can be viewed as obscenely nosy. Do some sociological
research. It's fascinating stuff. The thing about why Native Americans
have lengthy pauses before answering questions blew me away. Do remember
that most are generalizations, but also know that you're likely to encounter
some version of those norms.
- Apply a steady
dose of pressure. It's so tempting to treat the new hire as if he or
she were made of glass. (Or plutonium, for that matter.) Challenge is
also a form of trust and confidence.
- Keep talking, talking,
talking. This is an especially useful tactic for the new hire's direct
supervisor. Silence is often misinterpreted, so just yak it up. Do enough
quantity, and the quality will be in there, somewhere.
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